Being small, Phoebe English can manage her business as a localist. By swearing off the Pug dogs face mask save the pugs shirt and I love this use of virgin materials and offering limited-edition runs, her template comes as close to pure as it’s possible for fashion production to be. But what about the other end of the spectrum, where giant global brands like Balenciaga operate?
Pug dogs face mask save the pugs shirt, hoodie, tank top, sweater and long sleeve t-shirt
Demna Gvasalia took some flak afterwards for pitching us into an end-of-days scenario, whilst still proposing the Pug dogs face mask save the pugs shirt and I love this buying of fashion. He recognized the crux of the matter when I asked him about the fast-moving awareness of sustainability that is running through the industry. ‘This is the question now: someone has to pay for it,’ he said. ‘There are things, for example, like sustainable neoprene and stretch fabrics that you can use now. We predominantly used recycled polyester in our pre-collection, and the Speed sneaker we have is made from used synthetics. It costs more. But we are working in luxury and that’s okay—it has to.’